Introduction
Most businesses know SEO (Search Engine Optimization) is vital for being found online. What many overlook is that your domain name itself plays a role in how easily people can find you on Google.
Keyword Domains
Including keywords in your domain (like pretoriaplumber.co.za) can sometimes boost relevance. However, Google now prioritizes brandable domains that users trust, not just keyword stuffing.
Brandability vs. Keywords
While keywords help, brandability wins long-term. A unique, trusted domain gets more clicks, and search engines notice user behavior—rewarding credible brands with higher rankings.
Extensions and SEO
While Google says all domain extensions are treated equally, local extensions like .co.za can help you appear more in South African search results. For businesses targeting a local market, that’s a powerful edge.
Other SEO Considerations
- A shorter domain tends to perform better
- Hyphens and numbers often hurt credibility
- Domain age matters—older, established domains rank higher
- Secure (HTTPS) domains are prioritized in results
Final Thoughts
A strong domain gives your SEO a head start and helps customers remember you. It’s not the only ranking factor, but it’s the one decision you lock in early and live with for years.
Boost your visibility now—secure a domain that helps SEO
Or go back to the beginner’s guide on what a domain is
